28 Day Persuasion Masterclass

The world is changing, fast.In 2020, everything went online.

Suddenly, it didn’t matter how good looking you were, how charismatic, how polished a speaker.All that mattered was:Can you communicate online?Persuade people to act, over email or on social media?Make the sales you need to support your family - without being able to talk face to face?In other words, can you write?

Whatever happens, we’re not going back to 2019.Either you write persuasively, or you will get left behind.Your ideas get ignored, you get passed over for promotion.You can't make sales, so you can't quit your job.Eventually, you get replaced by AI because even a robot can write as well as you.Your boss, your colleagues, that girl you texted, your friends, your clients, your prospective clients. They all judge you on your writing.Writing badly is like running a 100m sprint with a kettlebell strapped to your ankle. You can do it, but you’re never going to win.Writing well is running the same race with a 90m headstart.

But it wasn’t always that way.I nearly failed my post-grad degree because the examiner said my “English language skills were not very good”.My first poetry was so cringe I think about burning it every time I see it.My emails were dense word salads that nobody read.Writing is a skill, not a talent. You can learn. You can improve.

I want to help you get there.So I’m running a fully interactive coaching program over four weeks.I’ll teach you everything you need to know. Everything I wish I’d known.I’ll answer your questions, edit your work, give you feedback on how to improve.By the end you'll have a proven, repeatable system that takes you from idea to finished, persuasive piece again and again.Real talk: If I was doing this 1-1 I’d charge $5k+ for it. But two things are in your favour.I’m building this as a group program. And it’s the second ever run.So it’s only $597.$597, to learn a skill that will set you up for a lifetime of success.

You could pay me $6,000+ every month to write your content.Or let me teach you how to do it yourself.And not just with a “one-size fits all” course. But a curriculum tailored to YOUR goals.If everyone wants more ghostwriting content, we’ll do that. If it’s more social media growth advice? You got it.This is not a one-size-fits-all, my way or the highway course.I will do everything I can to help you succeed.I can’t guarantee you’ll write a best-selling novel, or become a highly paid copywriter. But I can guarantee you’ll come out of this program more persuasive, and more powerful than you went in. And that will improve your life in a thousand ways.(And if you read on, I'll even guarantee you at LEAST make your money back.)

I use this system every day to write tweets, threads, blog posts, newsletters, poems, fiction, copy, anything you can think of.And when we're done?You will too.

In fact, you have the Get Paid Writing Guarantee:

I will not stop working with you until you make back the money you spent on this program.That's right. If you put the work in, and we get to the end of the masterclass but you haven't made your money back, you'll have ongoing access to me until you do. I want you to get paid for your writing.(For obvious reasons, this only applies to people looking to get paid writing online, e.g. through ghostwriting, copywriting etc. If you're a poet or a novelist I'd love to help you, and I will. But I can't make any guarantees!)

Look, if you’ve read this far you have what it takes to be a good writer:

You can write powerful, persuasive prose.So why not start now?

Here's what members of the first cohort had to say:This is an informative course that not only builds one's penmanship, but also creates a writer community with people around the world!The lessons are simple and straight to the point and there's even exercises so you can practice what was taught. James showed me it doesn't take much to take your writing from okay to great!
- JustinWhat sets this masterclass apart from other courses or books is the interactivity.You've got direct access to ask questions and get feedback on your writing.You'll learn great writing concepts in the structured lessons but they're only like a bicycle.Getting your questions answered and work reviewed by someone who knows what they're talking aboutThat's like strapping a jet to your bike.You're going to learn a whole lot faster.
- Dan

Some of you are wondering at this point:Can I not find this online?
Yes. In fact, I’ll save you some effort. The two best resources are “Better Business Writing” by Brian Garner ($15) and “The Best Way to Say It” by Joshua Lisec ($99). From those you can teach yourself the basics no problem.You won’t have direct feedback, accountability, my personal guarantee or a tailored program. But if you want the cheapest way to get decent at writing - that’s it.I wish you all the best.But if you’ve tried to teach yourself and it didn’t work, or you just want to minimise your learning curve and increase your chance of success - this is the program for you.So join us today.And let’s write.

Important note on timing: The next cycle of group coaching starts 18th May 2022, and runs until mid-June. You'll get an email with an introduction and access to the Discord server before we start.P.s. No hard sell or BS scarcity here - either you want in or you don't. But obviously I have to cap the numbers so I can work with everyone, and last time the early bird slots went in 48 hours. So fair warning, don't procrastinate. This will be more expensive in the next round.